While the box office performance of several recent releases — most notablyThe Fall GuyandFuriosa: A Mad Max Saga— hasset alarm bells ringing, a couple of movies are providing some much-needed respite to the marketplace. Alongside 20th Century Studios’Kingdom of the Planet of the Apes, Paramount’sPG-rated family filmIFis continuing to deliver strong holdovers at the box office, even after several weeks of release. This weekend — its third —IFactually overtookFuriosaat the domestic box office, while continuing to attract family audiences in overseas markets.
The movie has grossed$80.4 million statesideso far, having added over $10 million to its total this weekend.IFalso grossed $21 million from international territories this weekend, taking its total overseas haul to$57.6 million. The film’scumulative global gross now stands at $138 million. There’s still a way to go before it becomes a certified hit, considering its reported budget of around $110 million. The rule of thumb states that a movie needs to gross twice its budget to break even — butIFis on the right track becausefamily movies tend to have stronger legs than most other genres. Plus, it still has releases in Japan and China lined up.In weekend three, the film dropped by a slight 33%, despite direct competition fromThe Garfield Movie.
Written and directed byJohn Krasinski,IFfeaturesRyan Reynoldsand newcomerCailey Fleming, alongside a star-studded roster of voice performers. The movie follows the adventures of two characters who can talk to their imaginary friends. Unlike Krasinski’s last two films, however,IFopened todecidedly mixed reviews. The movie holds a “rotten” 49% approval rating on the aggregator websiteRotten Tomatoes, although audience response has been infinitely better.IFearned an A- CinemaScore from opening day crowds, and currently has an 88% audience score on RT.
‘IF’ Has the Potential to Provide Counter-Programming Well Into the Summer
This, primarily, is the reason behind its sustained performance at the box office. And Paramount can likely expect it to continue drawing audiences well into the summer if the studio doesn’t give it an early digital release. Universal recently drew criticism for releasingThe Fall Guyon digital just 17 days after its underwhelming box office debut. Also starring Krasinski, who rounded up a trio of Oscar-winning department heads — composerMichael Giacchino, co-editorChristopher Rouse, and cinematographerJanusz Kamiński— to aid his vision, the movie features voice performances bySteve Carell,Phoebe Waller-Bridge,Louis Gossett Jr.,Awkwafina,Emily Blunt,George Clooney,Matt Damon,and others.
IFis playing in theaters, grab your tickets below. Stay tuned to Collider for more updates.
A young girl who goes through a difficult experience begins to see everyone’s imaginary friends who have been left behind as their real-life friends have grown up.
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