Quentin Tarantino’s next film,Once Upon a Time in Hollywood, is about, well, Hollywood, so it’s only appropriate that the marketing for the film leans into the self-reflexive nature of the 1969-set film.Leonardo DiCaprioleads the cast as Rick Dalton, a mildly famous TV actor who’s having trouble transitioning into movies. In a new poster released forOnce Upon a Time in Hollywood, we actually get a look at a poster for a moviewithinthe movie, the Rick Dalton vehicleOperazione Dyn-O-Mite!. It looks incredibly silly and completely believable.
This is the first of what I hope are many marketing materials that offer a look into the world ofOnce Upon a Time in Hollywood, which co-starsBrad Pittas Dalton’s easy-going stunt man Cliff. We know that Tarantino is a fan of loading his films up with in-universe Easter Eggs, like Red Apple cigarettes that appear in multiple Tarantino films or even references to characters from different films. WithOnce Upon a Time in Hollywood, Tarantino gets to create his own little fictional Hollywood universe, and the poster forOperazione Dyn-O-Mite!is but one little peek into that world. It also must be said that the poster for the fake movie is better thanthe poster for the actual movie…
Check out theOnce Upon a Time in Hollywoodposter below. The film opens in theaters on July 26th and also starsTimothy Olyphant,ScootMcNairy,Damian Lewis,Luke Perry,Dakota Fanning,James Marsden,Clifton Collins,Keith Jefferson,Emile Hirsch,Tim Roth,Michael Madsen,Danny Strong,Sydney Sweeney,Clu Gulager,James Landry Hébert,Mikey Madison,Al Pacino,Lena Dunham, Maya Hawke,andNicholas Hammond, among others.
