Disney Has Made Nearly $25 Billion From Marvel and 'Star Wars'
Disneyreleased a presentationearlier this week that gave a rare look into how fruitful the biggest IPs are for the House of Mouse. The filing reveals that its tentpole franchises,MarvelandStar Wars, have garnered $11.6 billion USD and $13.2 billion USD respectively since they were each acquired for $4 billion USD in 2009 and 2012, good for a 3.3 times and 2.9 times return on investment. Those numbers are pulled from aggregate 10-year expected and generated revenue streams, which relate to theatrical releases, home entertainment, TV, and consumer products, made under Disney’s ownership, though notably don’t include other sources likepark attractions based on the worksor other direct to consumer originals or pre-established products related to the franchises....