Why Movie Trailers Are Getting Their Own Teasers, Explained
There are trailers and teaser trailers, and then there areteasers for teaser trailers. You’ve seen themall over the place. They’re typically between 5 and 10 seconds in length, and studios use them on social media as precursors to big trailer reveals. Why are there so many? What does this mean for the future of movie marketing? According to a movie studio exec, the answer to both involves — wouldn’t you know it — Millennials....